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See how many visitors actually buy.
Enter orders and website visitors. We show your conversion rate, and how it sits next to stores like yours.
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CR = (orders ÷ website visitors) × 100
What is conversion rate?
Conversion rate is the share of visitors who place an order. If 5,000 people visited and 80 bought, your conversion rate is 1.6%. It is a simple way to see whether traffic turns into sales, not just visits.
CR = (orders ÷ website visitors) × 100
Back to the calculatorWhat is a good conversion rate?
A good conversion rate sits at or above what similar stores usually see. Higher is generally better: you get more orders from the same traffic. For a jewelry store, 1% can be healthy. For a snack brand, 3% can be healthy too. The number only makes sense next to your category.
What is a low conversion rate?
A low conversion rate is not a failure. It means most visitors leave without buying. If your rate is well below similar stores, you are paying for traffic that does not pay you back. That is the warning sign.
A high number is not always better
Do not chase a huge conversion rate if it comes from tiny orders. A 5% rate with a 20 basket can be worse than a 1.5% rate with a 120 basket. Watch conversion together with average order value.
Typical Shopify conversion rate by category
These are ballpark figures for Shopify stores, not a grade. Your traffic source, country, and product mix matter more than matching a chart.
| Business Category | Typical CR |
|---|---|
| Fashion and apparel | 1.8% |
| Beauty and cosmetics | 3.1% |
| Electronics | 1.4% |
| Luxury and jewelry | 1.1% |
| Food and beverage | 3.4% |
| Home and garden | 1.6% |
| Health and wellness | 2.3% |
| Sports and outdoors | 1.5% |
| Pets | 2.5% |
| Toys and kids | 1.9% |
| Furniture | 0.9% |
| Digital products | 4.2% |
Want a higher conversion rate?
Clearer offers help. Bundles, kits, and “buy more, save more” give a shopper a reason to decide now instead of keeping the tab open.
The cheapest new order is already on the page.
Shoppers already found you. A bundle is a clearer reason to buy now — and the difference is conversion, not more ads.
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