Insights

Product bundles

How to price, build and merchandise product bundles on Shopify without breaking inventory: fixed kits, multipacks and mix-and-match builders.

How Many Products Should Be in a Bundle?
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How Many Products Should Be in a Bundle?

There is no universal ideal bundle size. Learn what research says about bundle size, product fit, and choice, and how to decide what to test in your store.

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How Much Should You Discount a Product Bundle?

How Much Should You Discount a Product Bundle?

A good starting point is 10 to 15 percent off. Learn how to choose a bundle discount that increases order value without cutting too much profit.

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